I am a Copenhagen-based designer of brand experiences and systems with a background in graphic design.
Nothing is absolute. Designing is a complex process, and resolving all of this complexity and creating simple journeys requires effort. I'm passionate about filtering all these complex problems into simple and actionable solutions, allowing people to be more efficient with their time. My approach is evolving to find the right balance to achieve what I enjoy and what people love. It comes from carefully considering users' needs and desires and boldly following my instincts, experiences, and observations.
I have a traditional design education, with a MA in Visual Communication Design from San Pablo CEU University, Madrid. I also extended my knowledge in management with a MSc in MarCom from IED Istituto Europeo Di Design.
After several years designing at small design firms in Spain after graduation, I gained international experience while working for companies like Telefónica, Barclays, San Miguel, Hewlett Packard, Google, Sanofi and Renault at Publicis Spain. As a CAD, I was significantly responsible for developing integrated omnichannel campaigns across all brand touch-points. It was my first experience designing and deploying full-scale design systems and brand executions for major brands.
In 2020 I moved to Copenhagen just before the Covid crisis. Working remotely as freelancer at the height of the pandemic required some physical and mental effort; however, I am thankful for all the failures, successes and challenges and I learned a lot from all the people I worked with.
Currently, I am looking for permanent full-time (on-site) position within the brand-creative area.